Topics
- Economic success factors: interdisciplinary work and strategic team composition, customer relationship management, product design management and funding
Contents
Using a case study, students will learn to apply relevant scientific and business analysis to the consideration of an architectural lighting design office. The criteria applied will include:
- Teamwork and networking as a component of management
- Customer relation management
- Brand management and product design management Accounting
- Managerial accounting
Objectives
- Ability to autonomously and independently apply knowledge concerning strategic team composition, product design, customer relationship management and financial management in practice
Responsible expert
Marcus Hackel